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How Much Does the CEO of Goodwill Make Annually?

Helen Hayward Jun 25, 2024

Have you ever wondered how much does the CEO of Goodwill makes? This question sparks curiosity because Goodwill is a widely recognized thrift store chain known for its charitable mission. While the organization makes a significant social impact, the salaries of its top executives can be a topic of discussion.

Goodwill isn’t one monolithic organization, but rather a network of 165 autonomous local Goodwill organizations across the United States and 17 countries. Each local chapter operates independently, meaning their executive compensation structures can vary.

Understanding Goodwill’s Structure

how much does the ceo of goodwill make
Instagram | goodwillnynj | Goodwill is a widely recognized thrift store chain known for its charitable mission.

Goodwill Industries International (GII) serves as the umbrella organization, providing oversight, support, and resources to its member Goodwill agencies. Think of GII as the guiding force behind the local chapters. It’s important to remember that GII’s financials don’t reflect the compensation picture across all Goodwill organizations. To get a clear understanding, we need to examine individual local chapters.

So, How Much Does the CEO of Goodwill Make? 

Based on publicly available data from tax forms (IRS Form 990), CEOs of Goodwill organizations typically earn between $300,000 and $800,000 annually. This range encompasses base salaries, bonuses, and other forms of compensation.

A Look at Individual Goodwill Organizations

how much does the ceo of goodwill make
Instagram | goodwillhouston | In 2020, the CEO of Goodwill Houston – Steven Lufburrow earned $672,557 in compensation.

Let’s delve into specific examples to illustrate the variation in CEO compensation across Goodwill organizations. Here are some highlights:

  • Goodwill Industries International: As the oversight organization for all Goodwill entities, Goodwill Industries International’s CEO reported a total compensation of $469,247 in 2020.
  • Goodwill of Houston: In 2020, the CEO of Goodwill Houston received $672,557.
  • Goodwill Industries of Central Arizona: The CEO of this Phoenix-based organization earned $712,206 in 2020.
  • Goodwill Industries of South Florida: This organization’s CEO reported the highest compensation on this list, at a staggering $832,711 in 2020.

These are just a few examples, and it’s crucial to remember that compensation can fluctuate year-to-year.

A Look at Additional Compensation Factors

While base salary is a key component of executive compensation, it’s not the whole story. Some Goodwill CEOs may receive additional benefits such as:

  • Bonuses: Performance-based bonuses can be tied to achieving specific goals or exceeding fundraising targets.

  • Retirement contributions: Employer contributions to retirement plans can add a significant value to a CEO’s overall compensation package.

  • Perquisites: Certain perks, like company cars or health club memberships, might also be included.

By taking these additional factors into account, we get a more complete picture of how much a Goodwill CEO is truly earning.

 Transparency and Public Scrutiny

how much does the ceo of goodwill make
Instagram | goodwillhouston | Goodwill organizations must file IRS Form 990s publicly, disclosing executive compensation details.

The topic of non-profit executive compensation can be a source of public debate. Some argue that CEOs of charitable organizations should take modest salaries to ensure the majority of funds go towards the mission. Others believe that competitive compensation packages are necessary to attract and retain top talent to lead these complex organizations.

Goodwill organizations are required to file public tax forms (IRS Form 990s) that disclose executive compensation details. This transparency allows for public scrutiny and fosters informed discussions about how resources are being allocated within the organization.

Understanding the Context of Goodwill CEO Pay

There’s no single answer to the question of “how much does the CEO of Goodwill make?” The compensation picture varies depending on the specific Goodwill organization, its size, location, and financial performance.

Understanding the decentralized structure of Goodwill and the role of each local chapter is crucial when examining CEO pay.

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