These Signs Are Sending Mixed Messages

Sometimes all a person has to do is do their job right, but they still manage to bungle it up. For example, in this shop, someone was supposed to take down one sign while putting up another. Mixed signals like these can perplex customers since they do not understand whether they should “Enter Only” or should not enter at all.

For the business to draw customers in and direct them to the goods, shopkeepers must learn the fine art of retail signage. Each retail sign needs to be concise and clear for the customers to understand and not contain mixed messages.