Martha Stewart & Gwyneth Paltrow

In 2014, Goop was still a newcomer, but Martha Stewart didn’t waste time insulting the brand. This went on a couple of times during ambush interviews, and as the founder, Gwyneth Paltrow, initially downplayed the comments. However, their respective brands’ products seemed to take a jab at each other.

Unsurprisingly, Stewart also slammed Goop’s eyebrow-raising products, calling Paltrow’s controversial candle ‘irritating’ in 2020. It also didn’t help that the Iron Man star hired Lisa Gersh, who used to work for the 79-year-old. That said, it is safe to say that the lifestyle gurus wouldn’t be seen together and that collaboration is far from happening.