I… Miami?

It’s all about choosing the right colors when it comes to smart designs, especially those that have large symbols or images on them. This one ended up being almost unintelligible due to a poor choice of background color. We have to look closely to see what the original intent was.

There it is! There’s a heart swimming in the red background. Instead of I Miami, which makes no sense, the t-shirt says I Love Miami. Only, it doesn’t really say that, but that was the plan. That’s an investment that’s going to go down the drain because of this bad decision.