Writing to the Big Boys

Even though Merson works independently, he’s still a Hyundai employee. He often attends Hyundai corporate events and agrees with the brand’s core values. One morning, while still thinking about the issue of the dog, he remembered that Hyundai is an animal-friendly organization. It was then it all clicked inside his head!

Maybe Tucson could be an asset to the entire Hyundai organization. Not only because he was a cute dog but primarily because Hyundai promoted itself as an animal-friendly brand. Merson wrote to his bosses about the lovable dog but got no immediate answer. Then, out of nowhere, it all changed.