Booming On Social Media

He could have kept his challenge to himself, but after about ten days, he decided to share his experience with the world. So he started live-tweeting his lunch daily, basically telling everyone that it was the same thing… again. The funny thing was people started latching onto the story he was telling.

When he began, he had 400 followers on Twitter. By the time he was eating his 40th rotisserie chicken, he had broken the 40k follower mark on the platform.