When Curbside Parking Isn’t Enough:

Imagine looking up and seeing a car parked on the balcony of a multi-story apartment in Kyiv—now that’s one creative way to dodge a parking ticket! But fear not, this wasn’t the result of some daring parking job, it was actually part of a Toyota promotion in the autumn of 2012.

The bold, eye-catching stunt had people talking, and for good reason. It’s not every day you see a car casually perched above street level. As far as marketing strategies go, this one clearly hit the mark, grabbing attention and sparking conversations all over town. Toyota proved that sometimes, thinking outside the parking lot is all you need.