Not a Matter To Be Toyed With!
For starters, this poster is a literal representation of the sound advice that you should always “read the fine print.” Advertisements of the yesteryears heavily relied on “text bomb” strategies but some decades later, we are combing through the fine print and seeing how outrageous they were. Gun rights aside, children should never handle firearms.
Some parents are quite liberal in allowing their young tots to play with toy guns but live arms are an entirely different case. The ad is promoting an Iver Johnson Revolver, and using a baby girl as well as her doll for the poster is simply misplaced. The child protective services would be up in arms if this ad run today.