Simplify It for Women

No one ever needed persuasion to buy a vehicle but perhaps the only thing that needs some arm-twisting is convincing someone to buy a particular model over the other. That takes us back to the time when women were practically treated like second-class citizens. Besides not being allowed to exercise their civic duty by voting, they also weren’t trusted to live independently.

Things gradually started shifting and even the automakers recognized that women were a lucrative clientele. The only problem is that their sales tactics and marketing efforts were still trapped in the misogynistic age. This Mini automatic ad is the perfect example; it audaciously implies that things need to be simplified for the womenfolk.