A Cheeky Tennis Tour
The use of provocative images to market anything sports-related is yet another advertising strategy that is still rampant today. Only that everything is more toned down, and you won’t find a video game title using such explicit images for mainstream promotional material.
The Davis Cup World Tour went with this picture, which is believed to have also been inspired by the once-famous poster dubbed Tennis Girl. The words “Take Advantage” promote a heinous and unsettling idea that demeans women. It’s a no pun intended, cheeky and sleazy marketing ploy but the sad truth is that such objectification often yielded the expected results.
