The Perfect Example Of Brand Extension
Not only does Clay Matthews III have football in his blood as a third-generation NFL player, but he also has looks that have seen him expand his brand beyond football. This has landed him tons of endorsements with Gillette, Nike, and Verizon. He has also made various media appearances.
One of his most significant ones was in the film Pitch Perfect, where he and teammates Josh Sitton, David Bakhtiari, T. J. Lang, and Don Barclay formed an acapella group called… The Green Bay Packers. They even performed an acapella rendition of the Destiny’s Child song Bootylicious.
